Posted by: broshe on May 18, 2011
Creating a mission and vision for your small business can sometimes feel more difficult than any of the other monumental tasks such as securing funding or developing a product plan. By establishing a mission, you are defining the strategy statement for your company. It is a statement that describes how you will do business. Alternatively, your vision is how your business will look in the future once your mission has been executed successfully. However, the work doesn't stop with the last word you might type of your mission or vision. It is important to consistently re-visit your mission statement to ensure that it continues to align with your vision.
How Statements Change
If your mission statement should be considered dynamic in order to adjust to the constantly changing business environment. As your business progresses, it might be discovered that your team is falling behind in sales compared to your competitors. You may feel that you are lacking the same level of innovation of your competitors and now want to have innovation become the focus of your company goals. It would be ideal to add a component to your vision that asserts a focus on innovation as well because it is an integral part of how you intend to do business. This would also help to ensure that innovation is at the forefront of your business strategy.
The Danger of Change
At times, implementing change is done without the right root cause analysis. For example, an organization may think that it is innovation holding their product back from the sales their competitors are achieving, but it may in fact be a quality issue with their product. A good marketing assessment and customer feedback would have been more ideal in this instance. If a company altered its mission to focus on innovation, they may still continue to miss the quality component and would effectively result in no added value towards the ultimate vision of the business.
Driving the right message throughout your business is critical as well as the only way to ensure you are staying on task. You will be helping your business to stay focused by making it a process to continually review your mission or vision. You may also be alerted to deviations from your goals and can alter the path accordingly. A well defined mission statement and vision is also the tool that will help to guide your employees towards your overall business strategy.
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