You have invested so much of your time, your money, and your life into your small business. You are most likely quite proud of your company and you most likely feel about your business as if it is an integral part of your life. Since you business provides you with a means to provide in turn for you family, it is in fact, integral.
Have you taken the time to prepare for crisis? Too often, people prefer to avoid thinking about negative possibilities and instead focus on the good things. However, as a small business owner, you do not have this luxury. You have to think about the negatives so that you can prepare your company for whatever may come your way.
Below, you will find five tips for managing crises. When you go ahead and learn ways to manage a crisis, you life will be much easier when a crisis comes along.
1. Have you ever heard the saying that the first step to anything is preparation? This holds true for crisis management as well. You will need to go ahead and prepare your business for crisis. This includes having crisis procedures already in place. These procedures should cover any type of crisis that you can think of so that you will not have to worry about deciding what to do when a crisis comes along.
2. Educate your employees on crisis management and procedures. Your employees should be ready and prepared so that they will know their place and their responsibilities when crisis happens. For example, in the event of a fire, each employee should know an exit procedure and how to handle removing customers from the scene as well as to who to call and where to go.
3. One way to take away the stress of phone calls during crisis is to make use of an answering service. This service is helpful during normal times since customers can call in after hours, but it can be vital during times of crisis. If you business has to be closed, you could lose customers if they cannot reach anyone. An answering service could solve this problem.
4. Make sure that your business is properly insured. Pay special attention to adding on policies that would cover non-standard issues, like sewage backup and earthquake. Some insurance policies do not cover flooding, so make sure to check your information carefully.
5. Know that a crisis will happen. Do not live your life in fear of a crisis, but understand that something will most likely happen at some time in your business' life. Being aware will help you keep from being caught totally off-guard when the bad things happen.